The Digital Advantage project will help SMEs in North Yorkshire grow and compete more effectively via the use of digital technologies.
With a spectrum of support ranging from a variety of workshops to ensure businesses can make the most of new digital and mobile technologies.
Much of the support is geared to market and advice on accessing appropriate finance.
Additionally grants of up to transform how the business functions.
Adopting new technologies can speed up a business’s internal processes, enable flexible new ways of working and often save a business time and money. Keeping up with digital technologies and incorporating them into remaining competitive in an increasingly digital marketplace.
The project will deliver one to address business specific digital improvements. Businesses will contribute 60% of the cost.
Workshops will cover digital technology based subjects such as
- web site and search engine optimisation
- better use of social media
- using the tablet and hand held devices in small businesses,
- e-commerce and web chat to convert leads online
- cyber security
- managing relationships with customers online
- e-marketing
- smarter working
- digital technologies in the manufacturing environment
Grants could support consultancy in
- digital strategy/planning – adding a digital element to the business plan
- web usability – improving online presence
- photo and video content
- mobile app – storyboarding and concept design
- E- commerce
- Telephony / VOTP
- Internationalisation of website
Digital Advantage programme is part financed by the European Regional Development Fund, and is delivered by Coventry University Enterprises Ltd.
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