Schedule of Digital Marketing & Social Media Webinars – End of Jan / Feb /March 2022
Your Digital Advantage Marketing Toolkit
For all enquiries, to check that your business is eligible for funding or to book a place, please email: PO’Rourke@cusltd.co.uk
| Webinar Title | Method | Date / 2022 | TS | Venue/Time | Funded Hours |
| 1. Presenting with Impact – FACE TO FACE (1 day)
How to present with impact and communicate your message authentically online and in person |
FACE2FACEworkshop classroom |
Mon 24/01
|
DL+ AS |
TALBOT HOTEL MALTON
9.30am-4.30pm |
Lunch included 6 Hrs in total |
| 2. The ultimate introduction to building a Digital Marketing Strategy
Gain a comprehensive overview of digital marketing, the role it plays as part of your overall strategy, the different types of activities and tools you can tap into to help promote your products and services |
ONLINE | Wed 26/01 | DG | 10.00am-12 noon | 2 Hrs |
| 3. Create beautiful designs with CANVA to attract new customers
An overview of the tools available and how to use them effectively (branding, copyright free images, animated stickers and video snippets, etc.) |
ONLINE | Thurs. 27/01 | PC | 10.00am-12 noon | 2 Hrs |
| 4. Understanding, developing and exploiting your website
What do customers want to see? What do they need to know? Common mistakes and good practice |
ONLINE | Tue 01/02 | RA | 10.00am-12 noon | 2 Hrs |
| 5. Using Google Tools to help with your marketing
Google my Business – Google Analytics – Trends and Keyword planners |
ONLINE | Wed 02/02 | DG | 10.00am-12 noon | 2 Hrs |
| 6. How to engage new and existing customers using email marketing (Mailchimp)
The basics of Mailchimp / Growing your list and how to leverage a lead magnet |
ONLINE | Thurs. 03/02 | PC | 10.00am-12 noon | 2 Hrs |
| 7. How to sell online with or without a website!
Getting started on Facebook/Instagram/Third party platform shopping (Shopify, eBay, Amazon, etc) Selling from your own website: how to get it right from the outset |
ONLINE | Tue 08/02 | DB | 10.00am-12 noon | 2 Hrs |
| 8. Basic SEO: An Introduction to getting found by search engines
Learn how to drive more relevant visitors to your website by using Keywords and Phrases, Search Intent, Website Optimisation and Measurement |
ONLINE | Wed 09/02 | DG | 10.00am-12 noon | 2 Hrs |
| 9. How to use blogging to help increase traffic and engagement with your audience
Learn the importance of blogging and how to get started | Top tips for driving traffic to your blog |
ONLINE | Thurs 10/02 | PC | 10.00am –12 noon | 2 Hrs |
| 10. Selling your products on Instagram
Real time demonstrations and useful tips to get started (nb. For products only, excludes services) |
ONLINE |
Tue 15/02 |
DB |
10.00am-12 noon |
2 Hrs |
| 11. Creating high-quality video content with just a smartphone – Session 1 of 2
Extra kit and Apps to make your smartphone even more useful | Filming techniques (shot composition, framing and getting professional-looking results) | Sound and lighting | Planning a video |
ONLINE | Session 1:
Wed 16/02 and Session 2: Wed 23/02 |
AC | 10.00am–12 noon | 2 Hrs
and 2 Hrs = 4 Hrs in total |
| 12. Tips and techniques for using video in your business – Session 2 of 2
Post production and editing | Using video effectively with social media | Live video | Animation | Music |
ONLINE | AC | 10.00am–12 noon | ||
| 13. Digital Marketing and Social Media workshop for small businesses – FACE TO FACE (2 days)
Discover how digital marketing can be an affordable and effective way to promote your brand, products and services. Explore the social media options and the ones most relevant to target your customers. Find out how to make your website irresistible to google-ers and search engines |
FACE2FACE
Workshop/ Classroom |
Thurs. 17/02 and Thurs. 24/02 |
PC |
LEYBURN
9.30-4.30pm and 9.30-4.30pm |
Lunch included
6 Hrs/1 day + 6 Hrs/1 day |
| 14. Cyber Security: How to be safe online and protect your business from online security threats Learn the practical steps you can take to protect your cashflow, customer data and reputation. | ONLINE | Thurs. 03/03 | PC | Thurs. 03/03 | 2 Hr |
| Webinar Title | Method | Date / 2022 | TS | Venue/Time | Funded Hours |
| 15. Social Media Workshop for businesses – FACE TO FACE (2 days)
Day 1 – Facebook and Instagram Learn about Facebook Groups and advertising, how to set up profiles, hashtags, etc. Find out the many ways you can add content to Instagram, engage potential buyers and build an audience. Day 2 – Social Media Strategy Learn how to build a Social Media strategy for your business, create customer personas and generate content. Discover time-saving tools to make the most out of your social media presence |
FACE2FACE
Workshop/ Classroom |
Fri 04/03
and
Fri 11/03 |
ST
ST |
STOKESLEY BUSINESS PARK, STOKESLEY
9.30am – 4.30pm and
Same venue 9.30am – 4.30pm |
Lunch included 6 Hrs/1 day
Lunch included 6 Hrs/1 day |
| 16. How to be a successful online retailer: A Masterclass – FACE TO FACE (1 day)
Morning: Find out about the main platforms you can use to promote and sell your products online. Afternoon: Create promotional digital content then learn how to shoot and edit product videos |
FACE2FACE
Workshop/ Classroom |
Tue 08/03 |
DB |
HOTEL RENDEZ-VOUS SKIPTON
9.30am-4.30pm |
Lunch included 6 Hrs/1 day |
| 17. Basic video editing skills
This Introductory course will teach you how to create a short film sequence, add graphics and use music using a free App (Open Source) called Shotcut. Ideally you should have attended sessions on 29/09 & 6/10 by the same trainer to be able to join this session. |
ONLINE |
Wed 09/03 |
AC |
10.00am–12 noon |
2 Hrs |
| 18. Digital marketing and social media workshop – FACE TO FACE (2 days)
Day 1 – AM: Intro to digital marketing and the different types of activities and tools you can tap into PM: Basic SEO and how to plan the layout of a website that will get found by search engines Day 2 – AM: Social media and your business & Content and brand in social media PM: Using Google Tools to help with your marketing |
FACE2FACE
Workshop/ Classroom |
Thurs 10/03 and Thurs 17/03 |
DG |
SCARBOROUGH
9.30am-4.30pm
9.30am-4.30pm |
Lunch included
6 Hrs/1 day and 6 Hrs/1 day |
| 19. Social media and your business
How to think strategically to reach audiences and generate more traffic |
ONLINE |
Tue 15/03 |
DG |
10.30am-12 noon |
1.5 Hrs |
| 20. How to create engaging social media content
Find examples of good content, discuss what makes good content, learn about content that creates discussions online |
ONLINE |
Wed 16/03
|
CW |
10.00am-12 noon |
2 Hrs |
| 21. WordPress: the basics
Session 1: Find your way around WordPress: Dashboard, Post, Creating a Page, Editing and Widgets Session 2: Get familiar with Plug-ins and Widgets and how to make the most of them for your site Session 3: WordPress themes: What are they and how to select or change them? |
ONLINE |
Wed 16/03 and Wed 23/03 and Wed 30/03 |
TBC
|
5.30pm – 7.30pm TBC 5.30pm – 7.30pm TBC 5.30pm – 7.30pm TBC |
2 Hrs + 2 Hrs + 2 Hrs = 6 Hrs |
| 22. Presenting with Impact – FACE TO FACE (1 day)
How to present with impact and communicate your message authentically online and in person |
FACE2FACEWorkshop |
Mon 21/03 |
DL+
AS |
TALBOT in MALTON
9.30am-4.30pm |
Lunch included
6 Hrs/1 day |
| 23. Content and brand in social media
Brand guidelines – the importance of and how to write yours Content and your content planner – trusted sources, types of content, engagement and insights |
ONLINE |
Tue 22/03 |
DG |
10.30am-12 noon |
1.5 Hrs |
| 24. Facebook and Instagram for small businesses
Introduction, tips and best practice |
ONLINE |
Wed 23/03 |
CW |
10.00am-12 noon |
2 Hrs |
| 25. Twitter and LinkedIn for small businesses
Introduction, tips and best practice |
ONLINE |
Thurs. 24/03 |
CW |
10.00am-12 noon |
2 Hrs |
| 26. The power of podcasts as a marketing tool for your business
Find out how to stand out from the competition with this relatively new but increasingly popular marketing tool. Top tips on how to get started from a leading podcast expert and entrepreneur. |
ONLINE |
Tue 29/03 |
MS |
10.00am-12 noon |
2 Hrs |
| 27. Advanced SEO/analytics: enhance your site user experience further
This webinar is aimed at businesses with an established website with the view to help them expand their knowledge and understand how to track social media performances, segment their audiences and exploit eCommerce metrics. Some understanding of SEO and analytics is essential. |
ONLINE |
Thurs. 31/03 |
RA |
10.00am–12 noon |
2 Hrs |
For all enquiries, to check that your business is eligible for funding or to book a place, please email: PO’Rourke@cusltd.co.uk
The Digital Advantage project will help SMEs in North Yorkshire grow and compete more effectively via the use of digital technologies.
With a spectrum of support ranging from a variety of workshops to match-funded grants, the project aims to ensure businesses can make the most of new digital and mobile technologies.
Much of the support is geared towards making websites work harder for businesses through web optimisation, new creative web content, cyber security, digital marketing and social media and e-commerce, alongside finding new routes to market and advice on accessing appropriate finance.
Additionally grants of up to £5,000 are available for SMEs to procure consultancy support to help them address digital issues specific to their business. Whether it is full digital marketing strategies, a new CRM solution or a way in which new systems can be more effectively embedded, these consultancies aim to transform how the business functions.
Adopting new technologies can speed up a business’s internal processes, enable flexible new ways of working and often save a business time and money. Keeping up with digital technologies and incorporating them into the day-to-day activity of a business is considered essential to remaining competitive in an increasingly digital marketplace.
The project will deliver one to one and workshop support to eligible SMEs and businesses will be able to apply for a 40% grant (minimum £1,000) to cover the cost of employing a specialist to address business specific digital improvements. Businesses will contribute 60% of the cost.
Workshops will cover digital technology based subjects such as
- web site and search engine optimisation
- better use of social media
- using the tablet and hand held devices in small businesses,
- e-commerce and web chat to your website to convert leads online
- cyber security
- managing relationships with customers online
- e-marketing
- smarter working
- digital technologies in the manufacturing environment
Grants could support consultancy in
- digital strategy/planning – adding a digital element to the business plan
- web usability – improving online presence
- photo-video content creation helping SMEs to capture their own photo and video content
- mobile app – storyboarding and concept design
- E- commerce
- Telephony / VOTP
- Internationalisation of website
Digital Advantage programme is part financed by the European Regional Development Fund, and is delivered by Coventry University Enterprises Ltd.
To access advice and support please contact CUE Business Solutions:
Tel: 02476 236 406
Email: businesssolutions@cueltd.co.uk
or fill out our contact form