Digital Advantage

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Schedule of Digital Marketing & Social Media Webinars – End of April / May  / June 2022

Your Digital Advantage Marketing Toolkit


For all enquiries, to check that your business is eligible for funding or to book a place, please email:DigitalAdvantage@cueltd.co.uk


  Webinar Title Method Date / 2022 TS Venue/Time Funded Hours Tick to book
2. The ultimate introduction to building a Digital Marketing Strategy

    Gain a comprehensive overview of digital marketing, the role it plays as part of your overall strategy,

    the different types of activities and tools you can tap into to help promote your products and services

ONLINE

zoom

April
Wed 06/04
DG 10.00am-12 noon 2 Hrs
3. Create beautiful designs with CANVA to attract new customers

    An overview of the tools available and how to use them effectively (branding, copyright free images,

    animated stickers and video snippets, etc.)

ONLINE

zoom

April
Thurs. 07/04
PC 10.00am-12 noon 2 Hrs
4. Understanding, developing and exploiting your website

    What do customers want to see? What do they need to know?  Common mistakes and good practice

ONLINE

zoom

April
Tue 26/04
RA 10.00am-12 noon 2 Hrs
5. Using Google Tools to help with your marketing

    Google my Business – Google Analytics – Trends and Keyword planners

ONLINE

zoom

April
Wed 27/04
DG 10.00am-12 noon 2 Hrs
6. How to engage new and existing customers using email marketing (Mailchimp)

    The basics of Mailchimp / Growing your list and how to leverage a lead magnet
Segmenting your audience to boost your clicks and conversions

ONLINE

zoom

April
Thurs. 28/04
PC 10.00am-12 noon 2 Hrs
7. How to sell online with or without a website!

    Getting started on Facebook/Instagram/Third party platform shopping (Shopify, eBay, Amazon, etc)

    Selling from your own website: how to get it right from the outset

ONLINE

zoom

May
Tue 03/05
DB 10.00am-12 noon 2 Hrs
8. Basic SEO: An Introduction to getting found by search engines

Learn how to drive more relevant visitors to your website by using Keywords and Phrases, Search Intent,

    Website Optimisation and Measurement

ONLINE

zoom

MayWed 04/05 DG 10.00am-12 noon 2 Hrs
9. How to use blogging to help increase traffic and engagement with your audience

    Learn the importance of blogging and how to get started | Top tips for driving traffic to your blog

ONLINE

zoom

May
Thurs 05/05
PC 10.00am –12 noon 2 Hrs
10. Selling your products on Instagram

    Real time demonstrations and useful tips to get started (nb. For products only, excludes services)

ONLINE

zoom

 

May
Tue 10/05

 

DB

 

10.00am-12 noon

 

2 Hrs

11. Creating high-quality video content with just a smartphone – Session 1 of 2

    Extra kit and Apps to make your smartphone even more useful | Filming techniques (shot composition,

    framing and getting professional-looking results) | Sound and lighting | Planning a video

ONLINE

zoom

Session 1:

May
Tue 10/05

and

Session 2:

May
Wed 18/05

AC 10.00am–12 noon 2 Hrs

 

and

2 Hrs =

4 Hrs in total

12. Tips and techniques for using video in your business – Session 2 of 2

    Post production and editing | Using video effectively with social media | Live video | Animation | Music

ONLINE

zoom

Session 1:

May
Tue 10/05

and

Session 2:

May
Wed 18/05

May
Thurs. 12/05

AC 10.00am–12 noon 2 Hrs

 

and

2 Hrs =

4 Hrs in total

2 Hrs

13. Cyber Security: How to be safe online and protect your business from online security threats         

    Learn the practical steps you can take to protect your cashflow, customer data and reputation.

ONLINE

zoom

PC 10.00am-12 noon
14. Presenting with Impact – FACE TO FACE (1 day)

    How to present with impact and communicate your message authentically online and in person

FACE2FACE workshop classroom  

May
Mon 16/05

 

 

DL+

AS

To be confirmed  

9.30am-4.30pm

 

Lunch included

6 Hrs in total

     

For all enquiries, to check that your business is eligible for funding or to book a place, please email:     DigitalAdvantage@cueltd.co.uk              Page 1

                                    

 Your Digital Advantage Marketing Toolkit                                                                                           Page 2 of 2 / April-May-June 2022

  Webinar Title Method Date / 2022 TS Venue/Time Funded Hours Tick to book
15. Digital Marketing and Social Media workshop for small businesses – FACE TO FACE (2 days)

    Discover how digital marketing can be an affordable and effective way to promote your brand,

    products and services. Explore the social media options and the ones most relevant to target your

   customers. Find out how to make your website irresistible to google-ers and search engines

FACE2FACE

Workshop/

Classroom

 

May
Thurs. 19/05 and

May
Thurs. 26/05

 

PC

RICHMOND

9.30-4.30pm and

9.30-4.30pm

Lunch included

6 Hrs/1 day +

6 Hrs/1 day

16. Basic video editing skills

    This Introductory course will teach you how to create a short film sequence, add graphics and use

    music using a free App (Open Source) called Shotcut. Ideally you should have attended sessions on

    10/05 & 18/05 by the same trainer to be able to join this session.

 

ONLINE

 

May
Wed 25/05

 

AC

 

10.00am–12 noon

 

2 Hrs

17. Social Media Workshop for businesses – FACE TO FACE (2 days)

Day 1 – Facebook and Instagram

  Learn about Facebook Groups and advertising, how to set up profiles, hashtags, etc. Find out the many

  ways you can add content to Instagram, engage potential buyers and build an audience.

Day 2 – Social Media Strategy

  Learn how to build a Social Media strategy for your business, create customer personas and generate

  content. Discover time-saving tools to make the most out of your social media presence

FACE2FACE

Workshop/

Classroom

 

June
Mon 06/06?

 

and

 

June
Mon 13/06?

 

ST

 

 

 

ST

STOKESLEY BUSINESS PARK, STOKESLEY

9.30am – 4.30pm

and

 

Same venue

9.30am – 4.30pm

 

Lunch included

6 Hrs/1 day

 

 

Lunch included

6 Hrs/1 day

18. Social media and your business

     How to think strategically to reach audiences and generate more traffic

 

ONLINE

 

June
Tue 14/06

 

DG

 

10.30am-12 noon

 

1.5 Hrs

19. How to create engaging social media content

     Find examples of good content, discuss what makes good content, learn about content that creates

     discussions online

 

ONLINE

 

June
Wed 15/06

 

 

CW

 

10.00am-12 noon

 

2 Hrs

20. Content and brand in social media

      Brand guidelines – the importance of and how to write yours

     Content and your content planner – trusted sources, types of content, engagement and insights

 

ONLINE

 

June
Tue 21/06

 

DG

 

10.30am-12 noon

 

1.5 Hrs

21. Presenting with Impact – FACE TO FACE (1 day)

     How to present with impact and communicate your message authentically online and in person

FACE2FACE Workshop  

June
Mon 27/06

DL+

AS

To be confirmed

9.30am-4.30pm

Lunch included

6 Hrs/1 day

22. Facebook and Instagram for small businesses

      Introduction, tips and best practice

 

ONLINE

 

June
Wed 29/06

 

CW

 

10.00am-12 noon

 

2 Hrs

23. Twitter and LinkedIn for small businesses

      Introduction, tips and best practice

 

ONLINE

 

June
Thurs. 30/06

 

CW

 

10.00am-12 noon

 

2 Hrs

 Download here

For all enquiries, to check that your business is eligible for funding or to book a place, please email:     DigitalAdvantage@cueltd.co.uk  V3 25/02/2022

 

The Digital Advantage project will help SMEs in North Yorkshire grow and compete more effectively via the use of digital technologies.


With a spectrum of support ranging from a variety of workshops to match-funded grants, the project aims to ensure businesses can make the most of new digital and mobile technologies.

Much of the support is geared towards making websites work harder for businesses through web optimisation, new creative web content, cyber security, digital marketing and social media and e-commerce, alongside finding new routes to market and advice on accessing appropriate finance.

Additionally grants of up to £5,000 are available for SMEs to procure consultancy support to help them address digital issues specific to their business. Whether it is full digital marketing strategies, a new CRM solution or a way in which new systems can be more effectively embedded, these consultancies aim to transform how the business functions.

Adopting new technologies can speed up a business’s internal processes, enable flexible new ways of working and often save a business time and money. Keeping up with digital technologies and incorporating them into the day-to-day activity of a business is considered essential to remaining competitive in an increasingly digital marketplace.

The project will deliver one to one and workshop support to eligible SMEs and businesses will be able to apply for a 40% grant (minimum £1,000) to cover the cost of employing a specialist to address business specific digital improvements. Businesses will contribute 60% of the cost.


Workshops will cover digital technology based subjects such as

  • web site and search engine optimisation
  • better use of social media
  • using the tablet and hand held devices in small businesses,
  • e-commerce and web chat to your website to convert leads online
  • cyber security
  • managing relationships with customers online
  • e-marketing
  • smarter working
  • digital technologies in the manufacturing environment

Grants could support consultancy in

  • digital strategy/planning – adding a digital element to the business plan
  • web usability – improving online presence
  • photo-video content creation helping SMEs to capture their own photo and video content
  • mobile app – storyboarding and concept design
  • E- commerce
  • Telephony / VOTP
  • Internationalisation of website

Digital Advantage programme is part financed by the European Regional Development Fund, and is delivered by Coventry University Enterprises Ltd.


To access advice and support please contact CUE Business Solutions:

Tel:     02476 236 406
Email: businesssolutions@cueltd.co.uk
or fill out our contact form

 

 

Contact

T | 02476 236 406
E | businesssolutions@cueltd.co.uk

Registered Company: 2409655

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