Digital Advantage

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Schedule of Digital Marketing & Social Media Webinars – End of Jan / Feb  /March 2022

Your Digital Advantage Marketing Toolkit


For all enquiries, to check that your business is eligible for funding or to book a place, please email: PO’Rourke@cusltd.co.uk


  Webinar Title Method Date / 2022 TS Venue/Time Funded Hours
1. Presenting with Impact – FACE TO FACE (1 day)

    How to present with impact and communicate your message authentically online and in person

FACE2FACEworkshop classroom  

Mon 24/01

 

 

DL+

AS

TALBOT HOTEL MALTON

9.30am-4.30pm

 

Lunch included

6 Hrs in total

2. The ultimate introduction to building a Digital Marketing Strategy

    Gain a comprehensive overview of digital marketing, the role it plays as part of your overall strategy,

    the different types of activities and tools you can tap into to help promote your products and services

ONLINE Wed 26/01 DG 10.00am-12 noon 2 Hrs
3. Create beautiful designs with CANVA to attract new customers

    An overview of the tools available and how to use them effectively (branding, copyright free images,

    animated stickers and video snippets, etc.)

ONLINE Thurs. 27/01 PC 10.00am-12 noon 2 Hrs
4. Understanding, developing and exploiting your website

    What do customers want to see? What do they need to know?  Common mistakes and good practice

ONLINE Tue 01/02 RA 10.00am-12 noon 2 Hrs
5. Using Google Tools to help with your marketing

    Google my Business – Google Analytics – Trends and Keyword planners

ONLINE Wed 02/02 DG 10.00am-12 noon 2 Hrs
6. How to engage new and existing customers using email marketing (Mailchimp)

    The basics of Mailchimp / Growing your list and how to leverage a lead magnet
Segmenting your audience to boost your clicks and conversions

ONLINE Thurs. 03/02 PC 10.00am-12 noon 2 Hrs
7. How to sell online with or without a website!

    Getting started on Facebook/Instagram/Third party platform shopping (Shopify, eBay, Amazon, etc)

    Selling from your own website: how to get it right from the outset

ONLINE Tue 08/02 DB 10.00am-12 noon 2 Hrs
8. Basic SEO: An Introduction to getting found by search engines

Learn how to drive more relevant visitors to your website by using Keywords and Phrases, Search Intent,

    Website Optimisation and Measurement

ONLINE Wed 09/02 DG 10.00am-12 noon 2 Hrs
9. How to use blogging to help increase traffic and engagement with your audience

    Learn the importance of blogging and how to get started | Top tips for driving traffic to your blog

ONLINE Thurs 10/02 PC 10.00am –12 noon 2 Hrs
10. Selling your products on Instagram

    Real time demonstrations and useful tips to get started (nb. For products only, excludes services)

 

ONLINE

 

Tue 15/02

 

DB

 

10.00am-12 noon

 

2 Hrs

11. Creating high-quality video content with just a smartphone – Session 1 of 2

    Extra kit and Apps to make your smartphone even more useful | Filming techniques (shot composition,

    framing and getting professional-looking results) | Sound and lighting | Planning a video

ONLINE Session 1:

Wed 16/02

and

Session 2:

Wed 23/02

AC 10.00am–12 noon 2 Hrs

 

and

2 Hrs =

4 Hrs in total

12. Tips and techniques for using video in your business – Session 2 of 2

    Post production and editing | Using video effectively with social media | Live video | Animation | Music

ONLINE AC 10.00am–12 noon
13. Digital Marketing and Social Media workshop for small businesses – FACE TO FACE (2 days)

    Discover how digital marketing can be an affordable and effective way to promote your brand,

    products and services. Explore the social media options and the ones most relevant to target your

   customers. Find out how to make your website irresistible to google-ers and search engines

FACE2FACE

Workshop/

Classroom

 

Thurs. 17/02 and

Thurs. 24/02

 

PC

LEYBURN

9.30-4.30pm  and

9.30-4.30pm

Lunch included

6 Hrs/1 day +

6 Hrs/1 day

14. Cyber Security: How to be safe online and protect your business from online security threats          Learn the practical steps you can take to protect your cashflow, customer data and reputation. ONLINE Thurs. 03/03 PC Thurs. 03/03 2 Hr
  Webinar Title Method Date / 2022 TS Venue/Time Funded Hours
15. Social Media Workshop for businesses – FACE TO FACE (2 days)

Day 1Facebook and Instagram

  Learn about Facebook Groups and advertising, how to set up profiles, hashtags, etc. Find out the many

  ways you can add content to Instagram, engage potential buyers and build an audience.

Day 2Social Media Strategy

  Learn how to build a Social Media strategy for your business, create customer personas and generate

  content. Discover time-saving tools to make the most out of your social media presence

FACE2FACE

Workshop/

Classroom

 

Fri 04/03

 

and

 

Fri 11/03

 

ST

 

 

 

ST

STOKESLEY BUSINESS PARK, STOKESLEY

9.30am – 4.30pm

and

 

Same venue

9.30am – 4.30pm

 

Lunch included

6 Hrs/1 day

 

 

Lunch included

6 Hrs/1 day

16. How to be a successful online retailer:  A Masterclass – FACE TO FACE (1 day)

    Morning: Find out about the main platforms you can use to promote and sell your products online.

    Afternoon: Create promotional digital content then learn how to shoot and edit product videos

FACE2FACE

Workshop/

Classroom

 

Tue 08/03

 

DB

HOTEL RENDEZ-VOUS SKIPTON

9.30am-4.30pm

 

Lunch included

6 Hrs/1 day

17. Basic video editing skills

    This Introductory course will teach you how to create a short film sequence, add graphics and use

    music using a free App (Open Source) called Shotcut. Ideally you should have attended sessions on

    29/09 & 6/10 by the same trainer to be able to join this session.

 

ONLINE

 

Wed 09/03

 

AC

 

10.00am–12 noon

 

2 Hrs

18. Digital marketing and social media workshop – FACE TO FACE (2 days)

Day 1 –  AM: Intro to digital marketing and the different types of activities and tools you can tap into

PM: Basic SEO and how to plan the layout of a website that will get found by search engines

Day 2 –  AM: Social media and your business & Content and brand in social media

                    PM: Using Google Tools to help with your marketing

FACE2FACE

Workshop/

Classroom

 

Thurs 10/03

and

Thurs 17/03

 

DG

SCARBOROUGH

9.30am-4.30pm

 

9.30am-4.30pm

Lunch included

6 Hrs/1 day

and

6 Hrs/1 day

19. Social media and your business

     How to think strategically to reach audiences and generate more traffic

 

ONLINE

 

Tue 15/03

 

DG

 

10.30am-12 noon

 

1.5 Hrs

20. How to create engaging social media content

     Find examples of good content, discuss what makes good content, learn about content that creates

     discussions online

 

ONLINE

 

Wed 16/03

 

 

CW

 

10.00am-12 noon

 

2 Hrs

21. WordPress: the basics

Session 1:   Find your way around WordPress: Dashboard, Post, Creating a Page, Editing and Widgets

Session 2:   Get familiar with Plug-ins and Widgets and how to make the most of them for your site

Session 3:   WordPress themes: What are they and how to select or change them?

 

ONLINE

 

Wed 16/03  and

Wed 23/03  and

Wed 30/03

 

TBC

 

 

 

5.30pm – 7.30pm TBC

5.30pm – 7.30pm TBC

5.30pm – 7.30pm TBC

 

2 Hrs +

2 Hrs +

2 Hrs  = 6 Hrs

22. Presenting with Impact – FACE TO FACE (1 day)

     How to present with impact and communicate your message authentically online and in person

FACE2FACEWorkshop  

Mon 21/03

DL+

AS

TALBOT in MALTON

9.30am-4.30pm

Lunch included

6 Hrs/1 day

23. Content and brand in social media

      Brand guidelines – the importance of and how to write yours

     Content and your content planner – trusted sources, types of content, engagement and insights

 

ONLINE

 

Tue 22/03

 

DG

 

10.30am-12 noon

 

1.5 Hrs

24. Facebook and Instagram for small businesses

      Introduction, tips and best practice

 

ONLINE

 

Wed 23/03

 

CW

 

10.00am-12 noon

 

2 Hrs

25. Twitter and LinkedIn for small businesses

      Introduction, tips and best practice

 

ONLINE

 

Thurs. 24/03

 

CW

 

10.00am-12 noon

 

2 Hrs

26. The power of podcasts as a marketing tool for your business

      Find out how to stand out from the competition with this relatively new but increasingly popular

     marketing tool. Top tips on how to get started from a leading podcast expert and entrepreneur.

 

ONLINE

 

Tue 29/03

 

MS

 

10.00am-12 noon

 

2 Hrs

27. Advanced SEO/analytics: enhance your site user experience further

     This webinar is aimed at businesses with an established website with the view to help them expand

     their knowledge and understand how to track social media performances, segment their

     audiences and exploit eCommerce metrics. Some understanding of SEO and analytics is essential.

 

ONLINE

 

Thurs. 31/03

 

RA

 

10.00am–12 noon

 

2 Hrs

For all enquiries, to check that your business is eligible for funding or to book a place, please email: PO’Rourke@cusltd.co.uk


 

 

The Digital Advantage project will help SMEs in North Yorkshire grow and compete more effectively via the use of digital technologies.


With a spectrum of support ranging from a variety of workshops to match-funded grants, the project aims to ensure businesses can make the most of new digital and mobile technologies.

Much of the support is geared towards making websites work harder for businesses through web optimisation, new creative web content, cyber security, digital marketing and social media and e-commerce, alongside finding new routes to market and advice on accessing appropriate finance.

Additionally grants of up to £5,000 are available for SMEs to procure consultancy support to help them address digital issues specific to their business. Whether it is full digital marketing strategies, a new CRM solution or a way in which new systems can be more effectively embedded, these consultancies aim to transform how the business functions.

Adopting new technologies can speed up a business’s internal processes, enable flexible new ways of working and often save a business time and money. Keeping up with digital technologies and incorporating them into the day-to-day activity of a business is considered essential to remaining competitive in an increasingly digital marketplace.

The project will deliver one to one and workshop support to eligible SMEs and businesses will be able to apply for a 40% grant (minimum £1,000) to cover the cost of employing a specialist to address business specific digital improvements. Businesses will contribute 60% of the cost.


Workshops will cover digital technology based subjects such as

  • web site and search engine optimisation
  • better use of social media
  • using the tablet and hand held devices in small businesses,
  • e-commerce and web chat to your website to convert leads online
  • cyber security
  • managing relationships with customers online
  • e-marketing
  • smarter working
  • digital technologies in the manufacturing environment

Grants could support consultancy in

  • digital strategy/planning – adding a digital element to the business plan
  • web usability – improving online presence
  • photo-video content creation helping SMEs to capture their own photo and video content
  • mobile app – storyboarding and concept design
  • E- commerce
  • Telephony / VOTP
  • Internationalisation of website

Digital Advantage programme is part financed by the European Regional Development Fund, and is delivered by Coventry University Enterprises Ltd.


To access advice and support please contact CUE Business Solutions:

Tel:     02476 236 406
Email: businesssolutions@cueltd.co.uk
or fill out our contact form

 

 

Contact

T | 02476 236 406
E | businesssolutions@cueltd.co.uk

Registered Company: 2409655

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