Web Optimisation & Social Media Marketing Workshop

West Midlands Business Export is pleased to invite eligible new, inexperienced or experienced exporters to a FREE one-day workshop at De Vere Colmore Gate Birmingham on Tuesday 11 November 2014, specifically designed to help your business develop, grow and increase sales in the global digital marketplace.
UKTI logoHeadred

Morning Session – Web Optimisation for International Trade – Doug Lawrence,  Export Communications Consultant, UK Trade & Investment (UKTI)

Attend this specialist workshop to learn the practical steps you can take to boost your international business performance online and use the web as a new channel for international markets. This workshop, led by an expert in international websites and effective communication, will provide hints and tips on free tools and leading-edge web techniques to structure, design and optimise your website for international visitors.

Find out how to …

  • Plan an international web strategy right from the start by targeting your international customers more effectively to increase your overseas sales
  • Be visible on the international web, reach new global customers and increase the number of website enquiries from outside the UK
  • Forge ahead of your competitors in global markets by ranking more highly in international search engines
  • Write content that is understood by customers across the globe by localising your website

You can follow Doug on twitter @Doug_Lawrence


Afternoon Session – Introduction to Social Media Marketing – Hannah Stephen, SEO Director, HeadRed

There are over 1.8 billion active social media users in the world, with 36 million in the UK alone. Networking online presents a huge opportunity to expand and grow your business through reaching your audience where they are most active on the web. This workshop will provide you with an overview and introduction of the main networks (Facebook, Twitter, LinkedIn, Google+ Pinterest and Instagram) useful tools, analytics and tips on strategies to use to target international markets.

Find out how to …

  • Use tools and data available to research your industry, competitors, and audience both in the UK and internationally
  • Create an effective social media marketing strategy and how to plan targeted, relevant content to attract your target market
  • Use tools to make social media monitor and manage your social networks and the community you build
  • Define clear goals and measure your performance with available tools

You can follow Headred on twitter @headredmedia

This FREE full day workshop from 9am – 4pm includes a free buffet lunch. To book your priority place, please book via our online registration page or call 02476 236406. Places are limited and are allocated on a first come first served basis so book early to avoid disappointment. This event is part of our 12 hours mentoring programme. To be able to attend, you must also attend another workshop or overseas visit. Full details can be found at www.wmbusinessexport.co.uk/newexporters

To be able to attend, your company must meet our project eligibility criteria.

You can download the workshop flyer here


T | 02476 236 406
E | businesssolutions@cueltd.co.uk

Registered Company: 2409655

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