Taking on China – Business Workshop


This in-depth workshop will focus on the opportunities and challenges of doing business in China.

When: Wednesday 11th February 2015

Where: Copthorne Hotel – Birmingham

Cost: Free to eligible West Midlands SMEs

About China: If you or your company wants to succeed in China, this workshop can help you to maximise your potential and avoid serious mishaps. Understanding and appreciating intercultural differences ultimately promotes clearer communication, breaks down barriers, builds trust, strengthens relationships, opens horizons and yields tangible results in terms of business success.

Benefits of attending:

  • Understand China and the mindset of Chinese people; Chinese culture and its influence of doing business
  • Increase confidence and effectiveness in communicating and maintaining relationships with Chinese partners
  • Learn what the current market offers
  • Discover how to find and use Business Opportunities
  • Develop a business strategy to approach, enter and develop the market
  • Gain the skills to present your company and build strong mutually beneficial relations
  • Technical issues : IP and Brand protection contracts and negotiation.

What you can expect from the workshop: Presented by China specialists Stewart Ferguson and Mark Eaton from The China-Britain Business Council, Both have extensive knowledge of the Chinese market.

PLACES ARE LIMITED – SO TO RESERVE YOUR PLACE OR TO OBTAIN MORE INFORMATION PLEASE CONTACT. Stewart Ferguson – stewart.ferguson@cbbc.org Mark Eaton – mark.eaton@cbbc.org tel : 07730 985144


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