Enhanced sustainable mobility with marketing techniques
The e-smartec project is designed to a low carbon economy.
Many European urban areas face a series of environmental challenges linked top-down decision making. Users’ engagement in mobility planning is often a big challenge for authorities since it requires deep knowledge of marketing and sociological aspects. Overcoming the threat of developing plans that are not acceptable by the public, thus ineffective, is the central axis of the experience exchange among authorities and experts in e-smartec.
e-smartec aims in developing action plans to provide tailored guidelines on citizens’ and stakeholders engagement marketing techniques and innovative decision-making procedures (including Crowdsourcing, social media, personalized communication for awareness raising & behaviour influence, “Word of Mouth communication”, “Wheel of Persuasion” & “Sustainable Market Segmentation”). Among project’s tangible outcomes, there are handbooks on engagement supplementing the different steps of plans and strategies development.
The RECREATE partnership includes Centre for Research and Technology Hellas (Greece), Region of Central Macedonia (Greece), Coventry University Enterprise Ltd (United Kingdom), Promotion of Operational Links with Integrated Services POLIS (Belgium), Link Campus University (Italy), Rome Mobility Agency (Italy), University of Žilina (Slovakia), Municipality of Venlo (Netherlands), Hessen Trade & Invest GmbH / Centre of Competence for Sustainable Urban Mobility (Germany).
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