Case Study – Hike Caribbean


Technology Start-up Programme in Coventry & Warwickshire


Hike Caribbean.

Hike Caribbean was started early 2018 to offer hiking holidays in the Caribbean islands. Initially covering six islands (Antigua, St Lucia, Guadeloupe, Montser-rat, St Kitts and Nevis) the business was set up by two friends, Aidan McCauley and Rob Davies who both share passion for hiking in the Caribbean. 

Rob said “we wanted to create memorable hiking holidays for customers in the UK and US and enable them to see a different side to the Caribbean islands”. 

Rob runs the UK arm of the business on his own and he lacked local support and help in developing the new busi-ness. Having found information about CUE online, Rob was surprised and delighted by the amount and breadth of support on offer for a new business start-up. 

 Rob said ”Initial help was around key areas we felt we needed more support, namely accounting for a new business and social media. We also benefited from the Accelerator Day which helped us refine our business proposition. More recently we have had support from a business coach around marketing, specifically defining and testing our core market.” 

 ‘Hike Caribbean has benefited from CUE support by enabling it to better focus on its market and how to develop it’s proposition, whilst also addressing specific needs of our business around social media marketing and accounting.’ 

 Rob said “CUE has been easy to access and understand what help is available. The process for funding and apply-ing for support is straightforward and you are helped by their team all the way through. I would recommend it to any local business in its infancy looking for help and support in those crucial first few months. We have now taken our first few bookings and are looking forward to our business growing in the New Year with the continued help of CUE.” 

To Learn more about Hike Caribbean.

Contact Rob Davies through the following routes to :, Business phone number 0333 987 4694, Facebook/hikecaribbean, Instagram/hikecaribbean, Twitter/hikecaribbean


For more information about the CUE’s Technology Start-up project and upcoming events – which are aiming to support new businesses in the field of technology – visit or email

The Coventry and Warwickshire Business Support Programme provides free support through workshops, networking events and one to one advice sessions to eligible pre-starts and start-up businesses in Coventry and Warwickshire. This project is part funded by the European Regional Development Fund.


T | 02476 236 406
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Registered Company: 2409655

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