Advanced nutrition tools – Ilex Envirosciences Ltd
Ilex EnviroSciences develops and supplies UK farmers and growers with easy to the challenges and pressures faced by UK growers and those further afield.
Ilex has a variety of innovative products which differentiate them from most suppliers of crop nutrients, perhaps most importantly is their ability tomer, getting direct feedback so they can better meet their end-user needs.
Ilex decided to achieving this goal.
The innovation focus
Working with their coach, the senior management team visioned the future for the business and established aims and objectives tomer Profiles (ICP).
The team focussed on how to achieve growth and after exploring a variety of options, it was agreed that a new market development strategy would be the most effective approach.
Time was also spent understanding why previous attempts to balance the sales team. This had hampered sales efforts.
An internal restructure enabled the business tories, predominantly in Suffolk, Essex and Kent.
In addition, the Managing Directomers in Ireland and the development of new opportunities such as those in Ukraine.
The future looks bright for Ilex, a strong finish to 2018 meant that they grew by 18% on the previous year and they are currently ahead of their target for growth of 18% in 2019.
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