Engineering a precise export strategy – Branduer
Brandauer is a family-owned business based in Birmingham and was founded nearly 150 years-ago.
It is one of the largest contract presswork and stampings companies in Europe and has diversified its product range from the manufacture of pen nibs, to the development of precision metal components for a wide range of industry sectors including transportation, medical, automotive, environmental and micro-technologies.
Already bucking the UK trend by exporting a large quantity of its products to China for application in white goods, it is looking to raise its profile further by reinforcing its position in existing and new emerging markets.
Rowan Crozier, Sales and Marketing Director at Brandauer.
“Whilst we manufacture components which have international appeal, our challenge has been to reach out to new customers and to establish contact with key-decision makers.”
Mark Sankey, International Trade Advisor
To help in this expansion the company has been working with UK Trade and Investment and its International Trade Advisor,
“Brandauer had a very clear vision of where it wanted to concentrate its efforts and UKTI were able to provide them with the support it required to formulate a more focused sales and marketing strategy.”
As part of the support received, Brandauer accessed funding via the European Regional Development Fund (ERDF) WM (SME) Internationalisation project, managed by Coventry University Enterprises Ltd. This funding enabled them to attend crucial international exhibitions and meet with potential customers in Europe, improve its search engine optimisation position, as well as re-develop its website to attract overseas web visitors.
“With so many trade fairs and exhibitions to attend, we were able to use the services provided through UKTI to understand which would be most beneficial,”
In the past 18 months, Brandauer has exhibited at medical fairs such as Compamed and Medica in Germany, as well as attend the innovative electronics exhibition – Productronica and the leading international fair for the automotive industry – Automechanika.
“In the next few years we will be concentrating on growing our medical, environmental, micro-technology and automotive products, and the ongoing advice and support we receive from UKTI and the internationalisation project has been essential to this development,” says Rowan.